From the manufacturer's website:
When I started the company in 1997 in Shanghai, I wanted to create the foremost leather seating company. The key was in bringing together the best attributes and practices from around the world. We hope to change the rules in this business by combining the highest level in design, comfort and quality to deliver value that surpasses anything available up to now.
I invite you to get to know us better. See how our furniture is made. Understand why it's so comfortable and how it's built to last. And compare our quality leathers, design, leading quality practices and great values competitive with the best in the industry. We think you'll be pleased with what you find. Sometimes, it's good to change the rules.
Simon Li CEO